In this episode, Jocelyn and Brian discuss the story of Pinocchio and his journey to becoming a real boy. There are excellent lessons that we can apply to doing business today from this story—trust, accountability, and sacrifice to name a few.

Highlights and Takeaways from the Podcast:


• Pinocchio struggles to prove himself as brave, truthful, and unselfish. He falls into trouble by listening to the dishonest characters, Honest John and Gideon the Cat.
• The story highlights the importance of accountability, and as business owners, we need people to hold us accountable.
• Pinocchio’s inner circle consisted of Jao, Jiminy Cricket, the Blue Fairy, and Figueroa and Cleo, who served as his advisors and mentors.
• The people in our inner circle should be truth-tellers who tell us what we need to hear, not what we want to hear, and hold us accountable for our actions.
• Accountability is a foundational aspect of building a successful business and requires regular check-ins to ensure everyone is still committed to the goals and objectives.
• Look for little victories in business, which can validate your business or program and show that you are on the right path.
• Accountability is important for validation and achieving goals.
• Trust is necessary for accountability and for getting truthful opinions about your business.
• There are different levels of trust in inner circles, ranging from level one (just meeting someone) to level five (trusting someone with your life).
• Everything is fixable in business, but it is important to face problems and not let them turn into nightmares.
• The rewards of investing in foundational work, such as trust and accountability, include building a winning company, turning ordinary into extraordinary, and having a business that people want to do business with.

Brian on LinkedIn

Jocelyn on LinkedIn

Bricks or Sticks on LinkedIn

Jocelyn on Twitter

Brian on Twitter

Bricks or Sticks on Twitter



View all posts