In this episode, Cokie Cox is an entrepreneur, financial samurai, engineer, author, and climber of the Seven Summits. Jocelyn and Brian have a fascinating discussion with Cokie about the Shel Silverstein classic which was written almost 60 years ago.
Highlights and Takeaways from the Podcast:
- “The Giving Tree” by Shel Silverstein, was first published in 1964 and has sold over 10 million copies.
- The story is about a tree and her love for a little boy who visits her every day, and as he grows older, he asks the tree for more material things rather than spending time with her.
- Critics have called the book divisive, and in 1988, a library in Boulder, Colorado banned the book for being sexist.
- The book’s message is about love, joy, and happiness, and the giver being happy in giving.
- In business, the boy could represent employees, or clients, while the tree could represent the owner or mentor. A key take away is that everyone could use a giving tree.
- Gratitude is a key component to achieving a “perfect day;” rewiring our brains for gratitude is possible.
- Hardships can be wake-up calls for gratitude, but it’s important to cultivate gratitude before those moments occur.
- The deeper the grief, the greater the gratitude
- Change is hard, but setting small, achievable goals can help us achieve larger changes.
- Renewing oneself is important to avoid burnout and be fully present for clients, company, staff, and family.
- Sometimes, businesses sell off their most important assets to address immediate financial issues, but ultimately it leads to trouble down the line.