In This Episode: Eileen Wixted, a strategic communication, and crisis management expert, shares how the story of the three little pigs reflects vital business principles like preparation, resilience, and the importance of a strong foundation.

Key Takeaways:

Preparation is Key: Just as the third pig built his house from bricks to withstand the wolf, businesses must prepare for crises and challenges, like a global pandemic, with solid strategies and practices. It involves knowing your core competencies and focusing on them relentlessly.

Adaptability and Resilience: The ability to adapt and evolve in response to changing market conditions and challenges is critical for long-term survival and success.

Understanding Your Ecosystem: Awareness of the broader industry and market dynamics, like the pigs’ awareness of their threats, allows businesses to anticipate and mitigate risks.

Strategic Focus and Saying No: Like the brick house pig refusing to deviate from his strength, businesses should focus on their expertise and not be tempted by opportunities outside their core areas.

Exceeding Client Expectations: The foundation of any successful business is the quality of its service or product. Consistently exceeding client expectations builds loyalty and drives growth.

Continuous Improvement: Businesses must continually strive to enhance their offerings and internal processes to stay competitive and relevant.

The Power of Storytelling: Just as the tale of the Three Little Pigs is memorable, effective storytelling in business can significantly impact marketing, branding, and internal communications.

Internal Focus for External Success: Focusing on internal operations, employee engagement, and communication can drive external success, as satisfied employees lead to satisfied customers.


LinkedIn: Eileen Wixted

Facebook: Wixted

Website: Wixted and Company



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